Aging has become a big issue and any service directed towards this subset of population is best addressed on a ‘needs assessment’ basis.

Aging2.0

This is a guest post by Eduardo Quiroga, a public relations intern at Spector & Associates, and is cross-posted from their blog. If you want to contribute a post to Aging2.0, go here

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One of the major themes highlighted at the inaugural Aging 2.0 meeting last week was the issue of communications with the aging demographic. Questions about how to reach older adults and frame messages intended for them effectively were interwoven into various discussions throughout the evening.

In a previous post, my colleague Nina Dunn explored the issue of senior care marketing, citing the importance of carefully tailoring messages to this unique audience.

Outlined below are three pragmatic steps companies and organizations can take to improve communications with the senior target market.

Engage

There is a growing need to constructively frame the dialogue with older adults. Brands must learn to actively listen to the needs…

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